Privacy Policy

About Us

This Privacy Policy applies to Diamond Furnishings and the operator of the https://diamond-furnishings.co.uk website.

This Privacy Policy explains how we use information that you provide us with and that we collect from you when you use the website, and how we make sure it is stored and managed safely and legally.

This Privacy Policy is part of the Terms & Conditions of using this website. We take your privacy extremely seriously, and store all personal information securely with our website provider platform Shopify.

The laws you’re protected by

You are protected by UK and European data protection laws. If you’d like to know more about data protection generally, read this guide from the UK Information Commissioner.

Collection of Information

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

We will only contact you if you have given us permission to do so.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@diamond-furnishings.co.uk

Other information we receive about you.

Whenever you visit the website, we receive information about what you do during your visit, such as when you perform searches. We may also receive statistical information that does not personally identify you, to understand traffic sources and navigation. We receive this information through cookies. Cookies help to provide shoppers with a more personalised experience based on your recorded likes and dislikes. You can find out more about how we use cookies below.

Our use of cookies

To facilitate optimal use of the website by means of a temporary, ‘session’ cookie, which helps you to navigate through the website and enhance your user experience. These cookies disappear when browser session ends.

We also use persistent cookies to allow us to tailor content to avoid showing you the same messages repeatedly.

Analytical cookies. We use analytical cookies and similar analytical tools to compile anonymous, aggregated statistics that allow us to understand how users use our service and to help us improve the structure of our website. This is not personal data, and we cannot identify you in this way. These cookies allow us to understand who has seen which pages on the website, to determine how frequently particular pages are visited, to determine the most popular areas of the website, and generally to monitor usage of the website.

Disabling cookies. Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie by changing your browser security settings, or you can ask your browser to show you where a cookie has been set up. You may also be asked to consent to the use of certain cookies upon entering or registering on our website. Certain features on our website are only activated by the presence of a cookie so, if you do not accept certain cookies, our website might not work properly, and particular features of this website may not be available to you. You can find out more on how to disable/enable cookies by clicking here.

Sharing our content with other websites and applications

By using the ‘Share’ link on the website, you can share content with other users through various social plug-ins. The content will remain at all times on the website, and only the link and other limited information will appear on that web application.

We won’t sell your information to third parties

We will never sell or share your information with third parties in normal circumstances. If we run a promotion or competition where your information would be shared with a third party for marketing purposes, we will make that very clear and will ask your permission first.

Third party payments – In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Seeing what information we hold on you

If you want to know what personal information we hold on you, get in touch and we will supply this for free with proof of identification.

Updating your personal information

If the information we hold about you is no longer correct, inform us and we will update our records.

If we change hands

If our business transfers to anyone else, you agree that we can pass your information to that person, so they can continue to provide you with the service.

Where your data is stored

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

Shopify security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes to this statement

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions and concerns

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@diamond-furnishings.co.uk